Style Bubble’s Susie Lau reports from Tokyo’s resurgent fashion week.
The words “power” and “positivity” were echoed over and over again at Tokyo fashion week (formerly known as Japan fashion week), which concluded over the weekend. Originally scheduled for March, the week had been canceled following the earthquake and tsunami; the reenergized presentations had a newly refreshed and reorganized schedule, and a new sponsor, too—Mercedes-Benz, which also funds fashion weeks in New York, Miami, Berlin, Stockholm, and more. One particular upshot to the new infusion of capital: more new talent in a usually closed-off week. “It doesn’t mean we should be more commercial,” explained Hirofumi Kurino, co-founder of Japanese retail giant United Arrows and advisor on the week’s committee. “It means we can catch more eyes from all around the world.”
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